Dil Se Digital – Chitkara University

Chitkara Business School organized a unique initiative called "Dil Se Digital," a month-long event aimed at providing BBA-Digital Marketing students with experiential learning. Last year, students organized various online and offline activities to promote 5 different Government initiated campaigns and make people aware on the relevant social issues. Students chose government campaigns like- Make in India, Stay Safe Online, Sahi Poshan Desh Roshan, Fit India and Lifestyle for Environment.

Students used various social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Business listings and their own created websites to promote the social causes attached with the campaigns.Students also conducted offline activities like team ‘Lifestyle for environment’ used Chitkara University’s FM Radio channel to promote importance of environment conservation in surrounding villages. Team ‘Make in India’ conducted a fashion show in the University with the objective to promote Indian fashion brands. Team ‘Sahi Poshan Desh Roshan’ went to a Primary school and promoted the importance of right nutrition for the kids. Team ‘Fit India’ organized competitions for Universitystudents like Hopscotch, Fitness Challenge and team ‘Stay safe online’ conducted surveys, interviews with students, faculties, professionals from digital area, to know on the awareness level of people towards online threats, scams and spread knowledge on the same.

The Grand Finale of ‘Dil se Digital’ event held on 4th May, 2023, was judged by Ms. Prachi Bali, EVP & Business Head, Saatchi & Saatchi Propagate, and Prof. Seema Gupta, Director at Great Learning, Former Professor at IIM Bangalore. During the entire event, students promoted various campaigns initiated by the Government of India, both online and offline, through different digital platforms, reaching out to people and engaging them in meaningful conversations. On the finale day, studentsshowcased their entire journey of promotions done, outcomes achieved in front of panel of corporate judges. The event brought forward the power of digital technology to promote social good and empower young people to bring change in society.

The total reach of the event was 406K, and teams were judged on various metrics like creativity, engagement rates, and reach, with winners being awarded for their efforts. Team Sahi Poshan Desh Roshan stood First in the competition, team Stay Safe Online stood 1st Runner-up and team Make in India stood 2nd Runner-up.

Students organized various online and offline activities to promote 5 different Government initiated campaigns and make people aware on the relevant social issues. Students chose government campaigns like- Make in India, Stay Safe Online, SahiPoshanDesh Roshan, Fit India and Lifestyle for Environment. Students used various social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Business listings and their own created websites to promote the social causes attached with the campaigns..Students also conducted offline activities,like team ‘Lifestyle for environment’used Chitkara University’s FM Radio channel to promote importance ofenvironment conservation in surrounding villages.

The event was successfully launched on 20th February,2023. All five groups were introduced and they presented their respective website for the campaigns. They continued to promote their campaigns across all digital platforms throughout the next month.

The Grand Finale of ‘Dil se Digital’ event held on 4th May, 2023, was judged by Ms. Prachi Bali, EVP & Business Head, Saatchi & Saatchi Propagate, and Prof. Seema Gupta, Director at Great Learning, Former Professor at IIM Bangalore. During the entire event, students promoted various campaigns initiated by the Government of India, both online and offline, through different digital platforms, reaching out to people and engaging them in meaningful conversations. On the finale day, students showcased their entire journey of promotions done, outcomes achieved in front of panel of corporate judges.